3
NEWS
Paradise back in business
Fresh start for top-end motorhome manufacturer, including plans for an extreme off-road expedition vehicleIt’s business as usual for reborn Gold Coast prestige motorhome manufacturer Paradise, with the 15-year old business securing seven new orders since reopening its factory gates last month.
Under new owners and management, the newly branded Paradise Luxury Motor Homes was back in its usual place at the Brisbane Showgrounds during the annual Queensland Caravan Supershow, albeit with just two of its premium-priced Mercedes-Benz and Iveco-based motorhomes on display.
There's been a slight rejig of the name and logo to Paradise Luxury Motorhomes, but the company will continue to offer a premium range in the $151,000-$504,000 price bracket, well above that offered by most other motorhome specialists in Australia.
After closing its doors in March the Biggera Waters-based business was rescued from receivership by a group of private investors including shareholders of the secured creditor and re-started production last month.
“Most of the staff have come back on board… the previous owners are no longer involved in the company,” explained PMH Manufacturing managing director Shannon Burford
“We had about 10 to 12 works in progress plus another three or four uncommenced builds (that we’re working through),” he said. “We’ve also taken seven new orders (over the past month) so the support from customers has been pretty strong.
He said the factory only closed its gates for about two weeks, and is back to about 40 employees in total.
“We’re fully up and running now, we’ve started taking on more staff in key areas to handle the demand,” he said.
“The service department is also up and running again, including the warranty and service side of things, and we’re getting a lot of vehicles back in for servicing”.
While there are plans to add more models in the future, he said the focus will remain on the premium end of the market, although the starting price for the Paradise range recently dropped by around $20,000 due to the introduction of new non-slide-out versions of the entry-level Oasis campervan.
“People understand the brand is about quality so that’s not going to change; that is the selling point of Paradise. Our focus is to retain the quality of the build; that’s the most important,” Burford said.
Unlike the previous owners there are no plans to offer caravans, but a high-end, Euro-style off-road expedition vehicle, perhaps based on a jacked-up MAN or Mercedes-Benz 4x4 truck, is on the cards.
Share this article
Written byChris Fincham
See all articlesStay up to dateBecome a caravancampingsales member and get the latest news, reviews and advice straight to your inbox.
Subscribe todayDisclaimer
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
Love every move.
Buy it. Sell it.Love it.
®Contact
Advertise with us
Local marketplaces
International marketplaces
Consent
Download the caravancampingsales app
