NSW industry targets international tourists
Major RV industry conference looks at ways of attracting even more visitors to Australia’s most popular caravanning stateAround 200 industry professionals are meeting in the Hunter Valley this week for the 2014 Caravan and Camping Industry Association (CCIA) NSW conference.
CCIA Chief Executive Officer, Lyndel Gray, said conference delegates will be encouraged to share their industry knowledge and insights as the sector investigates how to maximise future opportunities in the caravan, camping and manufactured home industries.
“The sector has achieved outstanding results over the past 12 months, and is recognised as one of the state’s fastest tourism growth sectors,” Gray said.
“Last year almost 2.4 million domestic visitors stayed in a commercial caravan or camping accommodation in this state injecting almost $2 billion into the economy.”
She said the CCIA NSW 2014 Conference and Awards of Excellence, held at the Crowne Plaza Hunter Valley from August 11-13, offers an extensive program of keynote speakers and workshops that will equip members with the resources to “Harvest the Potential” of their industry.
“As an industry, we are really gearing up to meet this new demand and to grow new markets expanding our appeal beyond our traditional domestic travellers and tapping into the growth international markets.”
According to government figures, NSW remains the most popular state for caravanning and camping, attracting a 38 per cent share of visitor nights and 39 per cent share of visitors in 2013.
Throwing his support behind the industry conference, NSW Tourism and Major events minister, Andrew Stoner said the caravanning and camping industry is one of the fastest growing domestic tourism sectors in Australia.
“We are committed to achieving our goal of doubling overnight visitor expenditure in NSW by 2020 and the caravanning and camping industry plays a pivotal role in this,” he said.
The booming visitor numbers are backed up by the latest recreational vehicle (RV) registration figures, with 25,352 or 5.64 per cent more RVs registered in Australia (474,777 in total) compared to January 2012 figures.
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