190204 mercedes benz x350d 01 yhv3
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Sam Charlwood3 Feb 2020
NEWS

Mercedes-Benz X-Class ute axed

Mercedes-Nissan dual-cab ute experiment over after three years

The Mercedes-Benz X-Class experiment is officially over.

The German car-maker has confirmed its commercial arrangement with Nissan to produce a dual-cab ute based on the Navara will formally end in May, when production of the X-Class ceases.

In Australia, Mercedes-Benz will sell current stock of the X-Class until it has been depleted, which a spokesman for the importer said would "serve existing demand".

V6 X-Class was a very good, if pricey tow vehicle

The axing is being blamed on lack of demand for the X-Class, which has struggled to gain a real foothold in the competitive dual-cab ute segment since its introduction three years ago. In October, Benz confirmed the X-Class' future was "under review".

"With the X-Class launch in 2017, Mercedes-Benz entered into a new segment and presented a mid-size pick-up. We drew in a lot of attention with this vehicle," the car-maker said in a statement.

"Now it has been decided that from the end of May, 2020, we will no longer produce this relatively young model.

Related:

Mercedes-Benz X-350D Tow Test

"In our global product portfolio, the X-Class is a niche product which plays a great role in a few markets, including Australia and South Africa," read the press statement.

To give Mercedes' decision perspective, the X-Class garnered 15,300 sales globally last year. Combined, the Toyota HiLux, Ford Ranger and Mitsubishi Triton find more homes in in Australia alone every two months.

No other ute could compete with the Merc's swish interior

Domestically, Mercedes-Benz Australia sold 2186 X-Class utes in 2019, which itself was a 40 per cent increase on the previous year due to the introduction of the V6-powered X 350d model. Its Nissan Navara twin attracted 13,412 sales during the same period.

"The X-Class has definitely heightened the attention on our van business in Australia. It gave us the opportunity to talk to a different type of customer, expanding our reach beyond a commercial and private van audience," a spokesman for Mercedes-Benz Vans Australia said.

"Our focus is on continuing to service the current demand for the X-Class with the remaining stock we have. What’s more, service and warranty coverage will continue to be assured by Mercedes-Benz Vans.

"People can still walk into a dealership and order a new X-Class. Production ends at the end of May but we won’t be ordering any more from the factory."

The X-Class' future has been under a cloud for months. In September, Mercedes-Benz  failed to address rumours at the Frankfurt motor show that its X-Class pick-up would be dropped without a replacement in sight.

Plans for the X-Class to be built in Argentina were abandoned recently after it was determined that earlier price expectations for Latin American customers were "not economically viable".

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Written bySam Charlwood
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