Two years after it was introduced to the market Johnno’s Campers has discontinued its flagship, X-Series hard-core off-road camper.
A first for Johnno's at the time, the hard-floor family camper was introduced as the X-Calibur around mid-2014, before its name was changed to JCT-X-C15. Back then, the unique, four-berth canvas camper marked a major move upmarket for the Queensland-based company. The $50,000-plus model was around double the price of Johnno’s then top-spec soft-floor Evolution camper trailer, which cost around $25,000. According to Johnno’s website, the last two JCT-X-C15 campers are available for sale at Johnno’s Adelaide and Rockhampton, Queensland outlets. The X-Series range-topper appeared at numerous shows around Australia in 2014 and 2015, before it was withdrawn from sale. Johnno’s Campers director Lesley McCown wouldn’t say how many were built or sold.
“We are discontinuing the C-15 and bringing out a new model in 2017. We do this regularly to keep the public interested in Johnno’s,” she said.
Details of the JCT-X-C15’s replacement are also being kept under wraps. “Until this model has been tested no information will be given,” she said.
There’s a good chance it will be another upmarket ‘hybrid’ model though, following the introduction earlier this year of another $50,000 X-Series camper and Johnno’s first toy hauler, the all-aluminum X4 Dream Hauler built by NSW’s Pro Alloy Trailers. Johnno’s soft-floor campers are built at Cub Campers’ Sydney factory. Like many Australian camper trailer manufacturers Johnno’s is facing increasingly stiff competition from the flood of cheap Chinese imported campers. More recently the 17-year-old business has been pushing hard to expand its nationwide network of retail and rental outlets.
It’s also been promoting its cheaper, soft-floor campers through special deals including a free fridge, solar panels and battery charger, provided with certain models.
“We will not compromise on quality with anything, our dealers or our product. We are Australian made and employ Australians to make our quality product,” McCown said.