Help announced for Kimberley tourism

Tourism operators in Western Australia’s flood-affected Kimberley region are set to receive some extra assistance, with the WA Government unveiling a $6 million Tourism Flood Recovery Package to support those businesses impacted by the disaster.

In addition to an ‘open for business’ marketing campaign to promote those parts of the region currently unaffected by the floods, the package will include 18,720 ‘affordable’ airfares between Perth and either Broome or Kununurra, along with a voucher program to help boost bookings for local tourism operators.

The airfares, delivered in partnership with Virgin Australia, will offer discounted fares from $219 one-way between Perth and Broome and from $259 one-way from Perth to Kununurra, within the travel window of March 27 to October 29, 2023.

The discounted fares will go on sale from January 25, and will be available until allocations are exhausted.

“The $6 million funding package comes as holidaymakers are urged to keep their Kimberley bookings this year, or postpone trips to flood-affected areas, rather than cancel future visits,” states a Tourism Western Australia media release.

“Travellers are also encouraged also check with accommodation providers or tourism operators before changing travel arrangements.

“Popular tourism hotspots like Broome, Derby, Kununurra and surrounds are still operational and ready-and-waiting to welcome visitors for the upcoming tourist season.”

The WA Government says the package is an “initial response”, and that further industry funding support may be made available in the future.

Click here for the latest travel conditions information for the Kimberley.