
Bucking the trend to raise prices at holiday hotspots during peak periods, a Queensland council has decided to slash fees at two picturesque campgrounds to attract more budget campers and tourism dollars to the region.
The Mackay Regional Council has reduced the cost of camping at the Ball Bay and St Helen’s Beach camping reserves by 44 per cent, with the cost of a daily site reduced from $27 per night to $15 and the weekly fee dropping from $156 to $87.

Mackay Regional Council mayor Greg Williamson said the camping fee cuts were an attempt to get a bigger slice of the $10 billion tourism market, by attracting more cost-conscious campers to the area.
“In 2016 council introduced a reduced fee structure for self-contained RVs at Mirani Caravan Park for a 12-month period, which proved so successful in attracting visitors that it was adopted permanently,” Mayor Williamson said.
“We hope to achieve a similar result at Ball Bay and St Helen’s Beach camping reserves.

“It is important that visitors see the sites as great value for money and the reduced fee structure will help the sites become more attractive options with the low-cost RV market, while also encouraging longer stays," he said.
The Council said that the cost to stay at the Seaforth and Mirani camping reserves will not change as they offer a superior range of facilities including hot showers, kitchens, dump points, playgrounds and on-site camp managers.
The Ball Bay and St Helen’s Beach camping reserves offer unpowered sites and only basic facilities, including picnic tables, barbecues, drinking water, toilets and hot or cold showers.
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