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NEWS
Chinese-built Ezytrail van on the way
Big-selling Chinese tent trailer distributor ventures into up-spec hybrid off-road camper marketVolume-selling Australian budget camper trailer brand Ezytrail is set to follow fellow Chinese importer MDC into the growing hard-walled off-road camper segment.
Ezytrail Campers group general manager, Dean Porter, is hoping to launch the company’s first off-road caravan called the Parkes GT at the Melbourne Leisurefest show in early-October.
The nine-year old company is also working on another unique hybrid camper that could also be released at Victoria’s second biggest caravan show.
“We have another product in the works as well which is due for release around the same time which I haven’t got out there yet because we’re waiting on patents to come through,” Porter said.
“It’s a hybrid caravan; the design has never been seen before anywhere in the world.”
A prototype of the Parkes GT (pictured) is currently being tested by the OffRoad Adventure TV show including an appearance at this week’s Big Red Bash outback music festival in Birdsville.
“It’s just in early phases of testing at the moment. What people are seeing at the moment is basically the outside shell and interior fit-out is still what you might say classified,” he said.
“There’s a lot of competition around and they’re always trying to see what’s going on. We think it’s a bit of a game changer, to be honest.”
Porter wouldn’t reveal pricing for the new imported hard-walled campers but said they will undercut equivalent Australian-built products by around 30 per cent.
He said Ezytrail are “possibly” considering introducing a larger off-road caravan similar to the $100,000, 22ft model recently released by MDC, but admitted as an importer “you tend to lose your advantage at that price range”.
Having helped take over much of the local tent trailer market in recent years (Porter said the top-three imported brands including Ezytrail, MDC and Black Series now account for between 7000 and 10,000 annual camper trailer sales in Australia compared to around 2000 locally-built products), Ezytrail is now gunning for a slice of the more upmarket and growing hybrid camper market.
“A lot of the Aussie made (camper trailer manufacturers) have moved away (from cheaper tent trailers), because they claimed we were eating away at their market. They’ve now created that market with the hybrids so we’ll follow,” he said.
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Written byChris Fincham
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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