caravancampingsales launches AI-generated wildlife campaign
Catchy campaign uses AI-generated Aussie characters to promote popular RV marketplaceThe News
The campaign combines AI-generated creative and influencer-led content to highlight the thousands of caravans, motorhomes and camping trailers available for sale on caravancampingsales, alongside tools and advice aimed at helping buyers choose the right RV for their needs.
The Key Details
- New brand campaign launched by caravancampingsales
- Features AI-generated creative and influencer-led content
- Creative centres on Australian wildlife in camping scenarios
- Focuses on the RV buying experience and research tools
- Targets family campers and younger buyers
The Finer Details
The campaign’s creative uses AI-generated visuals to depict Australian wildlife in relatable camping and caravanning scenarios, including caravan getaways and upgrading from basic tents to RVs.
carsales head of creative and brand design Lucas M. Barreiro said AI was used to explore new creative approaches while maintaining brand consistency.
“AI didn’t replace creativity. It gave us new ways to play,” Barreiro said.
“It allowed us to bring Aussie wildlife to life in camping scenarios that feel fun and distinctly local.”
Influencer-led content forms part of the broader rollout, supporting the campaign across social and video platforms where audiences research and share travel experiences.
carsales marketing, content and customer boss Rafael Constantinou said the campaign was built around helping buyers find the right RV for their lifestyle and travel plans.
“We want to help people find the RV that fits their plans and the way they like to travel,” Constantinou said.
“Whether it’s a family caravan or a compact camper, the focus is on making the journey feel easier.”
caravancampingsales is part of the carsales marketplace network and connects buyers and sellers of caravans, motorhomes and camper trailers.
The platform offers tools to compare listings, access expert advice and research options before purchase.
The Road Ahead
The campaign is rolling out across social feeds, video and onsite channels during the summer period, supported by editorial content focused on RV buying advice and research.
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