Caravan World magazine survives
55-year-old Aussie RV mag given new life after being acquired by Adventure EntertainmentIt's not the end of the road for long-standing Aussie RV magazine Caravan World after all, with the struggling publisher thrown a lifeline that will help keep the 55-year-old publication on the shelves.
NSW-based global media company Adventure Entertainment has purchased the Caravan World masthead from Adventure Group Holdings, which recently announced it was ceasing publication of Caravan World after 662 issues.
Under a new partnership arrangement, Adventure Group Holdings will continue to operate the Caravan World website and digital business.
"The parties will collaborate on future content and partnerships work to maximise the content delivered to consumers and deliver outcomes for partners," Adventure Entertainment said in a statement.
As part of the transaction, Adventure Entertainment is also acquiring the Outdoor brand from Adventure Group Holdings. Outdoor magazine was published in Australia for more than two decades before it was shut down.
"The transactions are effective immediately and mean that the print publication of Caravan World will continue now and into the future under AE’s management," Adventure Entertainment said.
With a head office in Newport Beach NSW, Adventure Entertainment already publishes a number of outdoor and adventure magazines including Wild, Trail Run, Vertical Life, Australian Mountain Bike, Chillfactor, Snow Action and Stonefly.
Adventure Entertainment CEO Toby Ryston-Pratt said the introduction of caravanning to the Adventure Entertainment business along with the acquisition of the Outdoor brand will help grow its overall subscription base.
Adventure Group Holdings CEO Rob Gallagher said the Victoria-based business will now focus on its core Hema mapping division.
“We are thrilled to partner with Adventure Entertainment on the Caravan World brand and to bring the new Caravan World publishing model to life," he said.
"The caravan and outdoor segments are critical markets for our business and to be able to establish a partnership that continues that connection with the Caravan World magazine is highly valuable as we focus on our digital strategy. We look forward to exploring further opportunities with Toby and the broader Adventure Entertainment team.”
Related: Final Caravan World magazine hits the shelves
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