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NEWS
Captain Risky goes caravanning
Insurers cash in on caravan popularity with light-hearted TV campaignsWith more than 600,000 recreational vehicles now registered in Australia, caravanning remains one of the biggest growth industries down under, not to mention one of the most popular pastimes.
It’s a fact not lost on an increasing number of Australia's big businesses, who are increasingly relying on caravans in their TV advertisements to appeal to potential customers.
One of the highest profile examples was Holden’s controversial ‘Bloody Caravanners’ ad, but now some of Australia’s bigger insurance brands are hopping on the caravanning bandwagon.
First it was AAMI and its ‘Woop Woop’ commercial, with that unforgettable line ‘Up Ship Creek’, launched earlier this year, and now Budget Direct has rolled out another ‘Captain Risky’ ad using a caravan as the backdrop.
Holed up in his new caravan home, Captain Risky tells his pet rabbit and bear that “It’s not small, it’s cosy” before a “group hug” tips up the caravan for another disastrous ending.
Like many ads featuring RVs, ‘Captain Risky’s Caravan’ is tongue in cheek, reflecting the fun-loving yet very familiar concept of the RV lifestyle.
What’s next? A new McDonald's drive-through ad featuring a pop-top van…
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Written byCaravancampingsales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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