BIG4 goes mobile
Major holiday park chain launches mobile phone website for booking on the go
One of Australia’s biggest holiday park providers is claiming an industry ‘world first’ with the launch of its mobile website with parks booking service.
According to BIG4 Holiday Parks, the new BIG4.com.au site was developed specifically for mobile devices and is compatible with most mobile operating software including iPhone and iPad, Android, and Windows Mobile.
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Like the existing BIG4 website, all content is fed directly from BIG4’s 180 member parks’ online booking systems, with any inventory stock being automatically updated to the mobile site.
The site is fully integrated with email, social media, GPS and more, giving users the option to contact parks, share with their friends and even find directions to BIG4 Parks via Google Maps
Those viewing BIG4.com.au on a smartphone will be automatically redirected to the mobile site.
BIG4 CEO, Ray Schleibs, said the mobile site helps consolidate the company as a market leader in delivering the most up-to-date booking experiences.
“BIG4 is always looking at new ways to improve the brand experience for our guests and increase consumer engagement, and the new mobile site is just one of the steps we are taking to ensure this,” Schleibs said.
“We are incredibly proud of the technology used in this new mobile site, with it being the first fully bookable holiday park mobile site in the world.
“It will be an invaluable tool for people travelling around our great country, with all the information they need to continue their journey right at their fingertips. With the ability to book as they go, the new BIG4 mobile site makes the user experience as simple and seamless as possible,” he said.
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