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NEWS
BIG4 chases Chinese tourists
Leading caravan park chain launches industry-first Chinese registered websiteIn what it is believed to be an industry first, BIG4 Holiday Parks has launched a Chinese-registered website, www.Big4.cn, in an attempt to attract a greater share of the one million-plus Chinese tourists that visit Australia each year.
Industry figures show that more and more Chinese visitors are now choosing a more adventurous, self-drive holiday over a packaged tour. According to Tourism Research Australia, the number of visitors choosing to caravan or camp grew by an average of 22 per cent a year between 2013 and 2016.
The latest move by the 180-strong holiday park chain follows the launch of a Chinese language version of BIG4's Australian website in 2015, when the company said at the time that Chinese holiday-makers made up their second largest market behind local tourists.
BIG4 CEO Steven Wright said the time was right to provide more information to Chinese travellers about self-drive holidays down under.
“At this stage, our objective is not to promote individual parks, but rather to create greater awareness of the holiday park sector as a whole in China, and educate visitors about the tremendous outdoor experiences Australia offers,” he said.
Written in simplified Chinese characters, the site provides articles about camping and caravanning, sample itineraries and details on renting motorhomes to help first-time Chinese campers navigate the experience.
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Written byCaravancampingsales Staff
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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