ARB goes bush camping for 50th birthday
4x4 accessories giant celebrates golden anniversary with mega High Country tripARB has kicked off its 50th anniversary celebrations with a thrilling, tyre-scrabbling camping trip in Victoria's High Country.
The 4x4 accessories giant recently took a number of 4x4 wagons and dual-cab utes loaded up with ARB-branded 4x4 accessories and gear to iconic High Country locations, including dragging an ARB Earth camper trailer behind a 'chopped' 300 Series LandCruiser up the spectacular Blue Rag Range Track near Mt Hotham, plus the challenging Billy Goat Bluff Track near Dargo.
Other vehicles on the tag-along tour included Isuzu D-MAX utes fitted with the latest ARB Altitude and Esperance 2 hard-lid roof tents, and other accessories including the ARB slide-out kitchen.
The ARB Esperance 2 is a recently released update of the original Esperance hard-lid rooftop tent launched in 2022, and features a number of enhancements including a more user-friendly set-up, integrated 12V electrical system, and more comfortable mattress.
ARB's Tvan-style Earth off-road camper trailer was released in 2023, with pricing for the premium, Thai-built compact go-anywhere trailer starting at just over $70K.
ARB is planning a few other 50th Anniversary trips in 2025, with plans to tackle four other popular 4x4 locations around Australia including Cape York and the Simpson Desert, before heading overseas for four international adventures.
Keep an eye out on the ARB Youtube channel for a full video feature of the High Country trip.
Related: New ARB Earth camper breaks cover
Related: ARB ups hardshell rooftop tent range
Related: New product - ARB Slide Kitchen
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