Another young gun joins Jayco
Aussie RV giant rides under-30s camping wave with third millennial vanbassadorForget about cashed-up grey nomads and adventurous families on caravanning gap years!
In these 'travel in your backyard' times there's a growing millennial market prevented from spending their hard earned on overseas trips and instead looking to invest in camping and other outdoor adventure experiences instead...
Tapping into this under-30s wanderlust crowd is Australia's top-selling RV manufacturer Jayco which has just enlisted its third 'millennial ambassador' in less than a year with the recruitment of Aussie marine biologist, free diver and surfer, Brinkley Davies.
Like other Jayco 'vanbassadors', Davies is young (26 years old), active and adventurous, and keen to spruik the sun-bleached lifestyle to her legion of online followers.
She's also the founder of Balu Blue Foundation, an environmental not-for-profit organisation focussed on conservation projects, including the support of wildlife care and native habitats.
Jayco is providing Davies with one of its largest wind-up camper trailers, a Swan Outback, which retails for $34,490 and with up to six beds is usually sought after by parents with younger kids.
“What I love most about Jayco caravans and camper trailers is that they are all Australian made, and they are also great for outback adventures and going off road, which I do a lot of,” says Davies.
Like other Jayco 'young gun' ambassadors -- 24 year old Perth-based professional surfer and model Imogen Caldwell who spruiks Jayco's CrossTrak hybrid camper and 27-year old plumber, Tiny House builder and TV celebrity Aimee Stanton who is the 'face' of its latest work 'n play CrossHaul toy hauler -- Davies has plenty of followers on Instagram (241,000 in the case of Davies, while Caldwell has 130,000 and Stanton 24,000 on her 'Lady Tradie' Insta page).
The 'vanbassadors' also plug other brands online, including Dometic, Toyota and Seadoo while Davies, who describes herself as a 'waterwoman' and has her own line of wetsuits and 'sustainable' jewelry, is also an ambassador for the Roxy fashion label.
Davies says her first "great escape" in the Jayco Swan will be to the west coast of South Australia across the Great Australian Bight which she says offers "amazing wildlife, scenery, cliffs and it’s all Australian outback, which is exciting..."
Related:
Tags
Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
