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NEWS
Adamas enters tough market
New Queensland manufacturer of custom-built vans has roots in long-running caravan repair businessThe old saying ‘What goes up must come down’ applies to many aspects of life, but in the case of the multi-billion dollar Australian RV manufacturing industry a more apt saying at the moment is probably ‘As one door closes, another opens’.
That seems to be the case again this week with news that short-lived Campbellfield, Victoria caravan manufacturer Jaeger RV shut its gates, with an administrator appointed.
Around the same time, about 1700km further north on Australia’s east coast a 27-year-old mother of two is launching her new caravan brand Adamas, at the site of her family’s well-established, Sunshine Coast caravan repair business.
The daughter of the owners of the 25-year-old, Caloundra-based Caravan Repair Centre, Renee Napthali has decided to start up her own local caravan manufacturing business, following her launch last year of another RV business, the parts and accessories website CaravanRVCamping.
According to Napthali, Adamas Caravans will be focusing on bespoke touring and commercial caravans after spotting “a gap in the market for custom-built yet affordable touring caravans as well as bespoke vintage commercial campers”.
“Our custom building process lets you choose your caravan’s suspension, length, interior layout, colour scheme, accessories, and every other aspect of your future caravan,” she explained in a press release.
“We also offer an extensive selection of fantastic pre-set layouts and designs prepared by our experts.
“Our designers and engineers are at your service to help you channel these endless possibilities into creating the caravan of your dreams,” she said.
On display at the official launch of Adamas Caravans this Sunday (September 11) at the Caravan Repair Centre in Meridan Plains will be a 22ft Adamas Sapphire model, complete with familiar grey nomad-style layout of front, walk-around double bed and full width rear ensuite.
The entry-level model is equipped with much of what you’d expect in an $82,000 caravan, including roof-top air-con, 190 litre fridge/freezer, 2 x 125Ah AGM battery system, 22in TV/DVD and Bluetooth entertainment system, and 200 litre fresh water storage with a built-in water filter.
Set up for semi-off-road touring, the Adamas vans will be offered with either Cruisemaster or Simplicity heavy-duty independent suspensions.
According to the
Adamas website
, the company is also offering a more off-road oriented and upmarket Ruby model, which has extras like a stone reflector, jerry can holders, off-road hitch, solar panels, external kitchen and shower, and slide-out for a generator, and as well as leather upholstery and a washing machine.
Adamas website
, the company is also offering a more off-road oriented and upmarket Ruby model, which has extras like a stone reflector, jerry can holders, off-road hitch, solar panels, external kitchen and shower, and slide-out for a generator, and as well as leather upholstery and a washing machine.
The traditional-style construction includes a 150mm steel chassis, Meranti timber frame, and aluminium cladding with checker plate lower body protection, although more modern materials like a 30mm thick fibreglass/honeycomb floor are being used.
Also on display this week-end will be the first Adamas commercial van; a custom built, retro-style coffee van for local mobile catering business, the Hanalei Trading Co (see video below).
Adamas, by the way, is a word the ancient Greeks used to refer to unbreakable or indestructible substances like diamonds. Let’s hope this fledgling Queensland business can live up to the name…
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Written byChris Fincham
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Please see our Editorial Guidelines & Code of Ethics (including for more information about sponsored content and paid events). The information published on this website is of a general nature only and doesn’t consider your particular circumstances or needs.
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